How To Effectively Do Product Research



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When you’re just getting started with your dropshipping business, doing correct product research and finding what products you’ll be selling is critical to your long term success.
Knowing how to quickly research and find the right products to sell can be tough, but it’s worth the time to get this part right.
So, how does one find the simplest products to dropship?
As much as we’d love to be able to give a big list of the best products to sell…
…it wouldn’t really help you at all.
Why?
Because that would mean that everyone would then go out and try to sell the same products, and those products would then become oversaturated with sellers…
…and they’d stop being the best products to sell.
Not only that, simply because a product might be an honest seller, doesn’t mean that you simply would be ready to sell it well.
Many times, the reason a product sells well is that the person selling the item is good at doing a few things like:
Taking their own pictures of the product
Making videos demonstrating the product well
Writing really good, unique descriptions for the product
Knowing the way to target their ideal buyer rather well and selling tons to them
Creating unique bundles of products for this one product that nobody else offers
So, instead of handing you an inventory of potential products that sell well…
…I’ll give you some important criteria for choosing the best products for you and your goals.
As we research the simplest products for you to sell, we’ll actually check out this in three major areas:
Research the most niche focus of products we would like to sell.
Research the products within that niche that we would like to sell.
Powerful marketing research software to assist you discover hot-selling products fast.
The reason we start with a distinct segment is that while some products are often great sellers, if we would like long-term success, we glance to spot an excellent niche that we can find a family of products to sell so we don’t put all of our hopes on one product selling forever.
With that in mind, we’ll break down the criteria we look at for finding a profitable NICHE…
…then our criteria for locating multiple profitable PRODUCTS within your niche.
How To Find Profitable Niches For Dropshipping
When it comes to getting started with dropshipping and finding the best products and suppliers for your needs, you need to start with good product discovery and niche research first.
After all, it doesn’t matter who you get your products from if you don’t have a product that you simply can sell easily or that the market doesn’t want to buy…
…and your success are going to be limited if you’ll ’t identify a distinct segment and family of products you can sell.
Product discovery and research is that the most vital factor that distinguishes successful eCommerce businesses from online shops crammed with products that shoppers are simply not motivated to shop for .
You got into drop shipping to earn and grow your revenue… it makes no sense adding products that are not in demand…
…or relying on just one hot product in hopes that it will always be a hot seller.
Niche marketing research takes time and a deeper understanding of the psychological tiers of consumer demand.
Do your products fulfill a requirement or function, that your customers will identify with?
Are they seasonally trending this year?
Are you seeing similar products offered by Big Box stores that are flying off the shelves?
Those are the types of questions you should be asking yourself as you look to identify products to sell.
Here are some strategies to consider as you begin your research.
Product Research Strategies:
Your personal passion
Consider your professional experience
Solve a customer pain point
Other people’s passions/interests/hobbies:
Google “list of hobbies”
Magazines.com/all-categories
Facebook Groups
Capitalize on trends (not fads) early

  • Your Personal Passion
    The simple fact is, once you are really hooked in to something, you’ll know tons more that subject than anything .
    So when it comes to finding products to sell, if you are looking for products related to your passion, you’ll have a much easier time finding products you know will sell. You’ll also be able to quickly weed out the products that are not high quality and won’t sell well.
    Even better, you’ll be able to set up your store and market those products better because you know the market well, you know the industry/market terms and it will just come more naturally to you.
    The nice thing about working with a passion, is that when things get tough, it’s easier to dig in and erupt it because you wish what you’re doing, and you’re less likely to give up.
  • Consider Your Professional Experience
    Similar to having a personal passion, but not exactly the same, is working with products that you have professional experience with. These are products that you have grown familiar with due to using them or experiencing them through your day job, career or profession, so you know all about the products, what they will do for you and the way to speak about them.
    You may not be passionate about the product at all, but you know the products thoroughly and could find them easy to sell regardless.
    Another unique advantage of your professional experience might be identifying a need or gap in the market you’ve discovered in your job or industry and selling products that can help you solve those needs or fill those gaps.
    That’s something someone outside that market would probably never uncover being outside of that career or market.
  • Solve A Customer Pain Point
    A pain point could be something that causes your user actual pain, or something that causes frustration for your customers.
    Products like Aspirin help to solve or at least help alleviate headaches and other physical pains.
    Then you’ve got products just like the Apple iPod that solved a special sort of pain point – eager to have quick access to hundreds or maybe thousands of songs without having to hold around an enormous box of cassette tapes and a electronic equipment .
    Now, your products don’t have to be revolutionary like these to sell well – they just need to have a large market that feels this same “pain”.
    Some will solve really big pain points, and some will solve small, daily pain points. None-the-less, they still make the lives of your customers easier and help them do something easier or better.
    So as you are reviewing products, really take time to consider if the product really helps solve a regular pain point and it’s something people are actively looking for help with when it comes to remedying those pain points.
  • Other People’s Passions/Interests/Hobbies
    So, while you may not be interested in a certain passion or hobby, you can still tap into these areas by selling products related to other people’s passion and interests.
    The good part is that finding products in these areas is not hard – you just need to spend time drilling down through each area to find niches to focus on.
    Easy places to begin your searches of hobbies and interests is:
    Go to Google and do a search for “list of hobbies” and start exploring the results.
    Go to Magazines.com/all-categories and check out all the different categories and magazines that serve these nice interest groups. Given the shift to digital and the way many magazines have closed down, if a hobby or niche still features a physical magazine, there’s an honest chance it’s a strong niche with a passionate audience.
    Search Facebook for different types of Groups that exist around various passions and interests to see what they talk about and how big the various groups are. Be sure to hitch those that you’re curious about selling to so as to immerse yourself into that community to find out more about their pain points and products they like to buy.
    It’s really easy to quickly find large groups of people and their interests in order to learn about what they like, what they buy, how they talk and specific terms and words they use that are unique to them. As you learn more about them, you’ll better skills to talk and market to them, also as know more about what to sell them.
  • Capitalize On Trends (Not Fads) Early
    When a trend is beginning to form, having the ability to spot it and obtain yourself and your products ahead of it can position you as an authority there…
    …and generate tons of sales for you fast.
    To succeed at this long-term though, you need to have products that are part of a strong market, and not simply a flash in the pan or gimmicky fad that blows up at some point and is gone subsequent .
    For example, tons of individuals made money with the fidget spinner fad… and tons more people lost tons of cash and still have garages filled with them because they jumped on a fad that died quickly.
    Instead, focus on a trend that fulfills a need and solves a problem that won’t be going away.
    For example, a growing trend is 3D printing.
    Whether it’s printing household objects or artificial limbs for people, 3D printing is not going away. When you see a trend like this, you’ll sell anything from the 3D printers themselves, or the staple and accessories needed to physically print the particular end products. You could also sell 3D plans for the items people want to print. Then you could 3D print your own fidget spinners. 🙂
    Bottom line, you want products that will be around for years to sell and profit from, and not around for just a few weeks until they are oversaturated and people are tired of seeing them.
    List Of Good Dropshipping Niches
    Now, with all of that said, we’ve put together an inventory of a number of the simplest niches to think about as you start .
    This is by no means a complete list. It doesn’t mean that if you choose products form these niches that they’re going to be best sellers, and it also doesn’t mean that if you choose a distinct segment outside of this list that it’s no good.
    We just wanted to provide a helpful list of niches to help get you started in case you find yourself getting stuck – niches we’ve seen other sellers have success in.
    How To Find The Best Products To Dropship
    Now that we’ve our niche selected, we’d like to start out finding the simplest products to sell within that niche, so now we’ll check out marketing research .
    Here’s the criteria we give new drop shippers when they ask.


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