1/ Come up with a strong slogan
Every advertisement has a common characteristic: the slogan. So, your ad can’t be any different.
A slogan may be a short sentence that’s ready to define the merchandise you’re offering to your audience and, again, it should be innovative, creative.
Think of all you thought for your product and check out to define it very quickly. It’s like you’re trying to make an elevator pitch, with no time to explain the main features of your product (and, in fact, that’s exactly what you’re trying to accomplish: selling it).
You need to come up a slogan that is short and to the point, showcasing your offer quickly and that, at the same time, is easy for people to understand what you’re offering.
A good idea to start writing your slogan is to think of loose words that show how unique and necessary your product is. Also think of sentences that can activate people’s desires. This is because people that are ready to see tons of reasoning behind a billboard , presumably are going to be ready to say “no” to the merchandise that’s being offered.
Usually, people buy products that help them prevent pains or find an answer to their problems. So, come up with a slogan which focuses on your buyer’s emotional needs. And never forget to keep it short.
Would you like to come up with a slogan people can’t resist?
Talk about a desire;
Which generates a result;
In a predetermined time;
Handling major objections and solving them;
With no risks for the buyer.
By putting these 5 steps into practice, it’s very likely you’ll be ready to show people why they have to shop for what you’re offering.
2/ Choose the type of ad to run
There are several types of ads to choose from, such as:
Online and physical banners;
Ads on elevators, buses, and commercial centers;
Once again, the format you choose depends on your audience, you need to think of the communication channels they use the most, which means, the ones that are more relevant to your buyer persona. But don’t stick only to at least one format, you’ll choose as many as you deem necessary.
Besides, you furthermore may got to consider the expenses you’ll need to advertise and choose the format that better adjusts to your pocket.
3/ Perform tests
Regardless of the advertisement format you select , performing tests is important to see if your promotion is basically working.
Keep an eye fixed out for the comments your audience write of each sort of ad you run.
You can also talk to people you know and ask them what they thought about how your ad looked, the images or any other element on your ad piece and, especially, ask if they might buy your product after they saw that ad.
This way, you can make small adjustments on your promotion and test to check which one works best.
4/ Talk to digital influencers
When you want to make a purchase and still haven’t decided the brand or product you’re going to choose, isn’t it nice to get referrals by people you know or even celebrities who have already used that very same brand/product?
In the digital market, digital influencers are great allies to help you market a product. This is because they will recommend your brand to thousands of followers they need on their social media.
That’s why you can try to get in touch with them and find ways for them to promote your product. By doing so, you’ll be reaching not only your audience, but the audience of those digital influencers.
To have a far better understanding of how you’ll make a partnership with these internet celebrities to market your products, read our post that allows you to in on all there’s to know about digital influencers.
5/ Host events
We know that hosting events isn’t always possible because it involves an enormous financial investment. So, if you’re just starting out, this is often definitely a tip you won’t put to use directly .
However, if you already have a fairly stable business venture that puts you in a position of making an investment this big, it’s interesting to host a few events in your market. Thus, you educate your audience, do something innovative and in contrast to what your competition’s been doing and as a bonus, you continue to get to market new products you’re launching.